Jollibee


Jollibee
1406 Ellice Ave
204-772-6701

May 2018

Touted as the McDonald’s of The Philippines, Jollibee has over a thousand outlets in Asia but Winnipeg became its first testing ground in Canada thanks to our large Filipino population base.  Wildly successful in its pilot location in St. James, Northgate now houses the second location.

The original concept of Jollibee brought Western fast food from North America to The Philippines.  The menu featured a smattering of Western staples like fried chicken, spaghetti, and burgers.  A Filipino dish or two spotted the menu but the business concept wasn’t to serve local cuisine. 

Now imagine Jollibee opening a franchise in Winnipeg, with the same concept of Filipino fast food restaurant bringing Western fast food to the East, expanding their footprint to bring the fast food chain to the West. 

Huh? 

Essentially, the Filipinos took Western fast food, brought it to Asia, who then expanded to bring it back to the West.  So can we call this Filipino-influenced Western fast food?  That’s what we’re here to find out.

At less than $3, the Yumburger seems like an absolute bargain compared to the local fast food joints, where you can’t find a burger for less than $5.  When the Yumburger comes, I find it comparable in size to A&W Baby Burger; this certainly isn’t enough to feed an adult.  It may have a good price but the amount you get is commensurate to the amount you pay.  The sauce has a somewhat odd taste to it that I can’t quite make out, although the standard Filipino sauce comes with just a mayo-catsup blend.  The sauce has a pinkish tinge but I suspect it’s heavier on the mayo than catsup and there’s another ingredient.  It complements the sandwich well but it’s not among one of the usual Western sauces.  The patty tastes adequate, comparable to the fast food patties that you find in any to-go restaurant.  The tiny little bun looks a little sad but it does the job.



The Jolly Spaghetti uses the standard tomato sauce which is also competent but has nothing special to it except that it tastes sweeter than what you normally expect.  The dish comes with a sprinkling of white cheese—although there isn’t enough of the cheese for me to tell what kind it is.  I would like to see more than what’s here; this is just enough to add a bit of stickiness to the sauce.  The protein in this dish comes in the form of chopped up wieners.  To be honest, I hate wieners and the addition here instantly sends this dish from the adults’ side to the kids’ side of the menu.  The spaghetti is done beyond al dente but far from mushy and perfectly acceptable for fast food.



My favourite part of the meal stems from the expertly fried Jolly Crispy Chicken.  The meat tastes moist and juicy and the skin has a deep crunch to every bite.  There’s a tad more grease than necessary, but not too much where you’re soaked in it.  Whereas much of the Western world prefers chicken’s white meat, most Asians prefer the dark meat (as do I).  Each time I ordered the chicken from Jollibee, all the pieces are dark meat, leading me to think that’s all they serve.  That’s great to me but if you prefer white, you may be out of luck. 



The chicken order comes with a side of gravy and rice, although I’m not sure what’s supposed to go into the gravy.  Do you dip the chicken into the gravy, or is it for the rice?  The mushroom gravy has an odd taste as well that I can’t quite pinpoint.  I like the chicken so much, I would never think to alter its taste with the gravy and the rice tastes quite fine on its own as well.



The Palabok is the only Filipino entry here, comprised of rice noodles with ground pork and shrimps.  The plump shrimps come well cooked and still moist.  I think every dish tastes better with egg on it and the slices of hard-boiled egg go well here.  The sauce is essentially a seafood sauce that blends well into the rice noodles.  A bit of a warning though:  the sauce tastes heavy with fish sauce.  I love fish sauce and it’s one of those ingredients that add umami to foods but you have to be very careful with it; it tastes very powerful.  I find it a tad heavy-handed here, leaving the dish fishy.  If you don’t like fish, you should avoid this option. 



On tap, they offer a pineapple drink that tastes like sipping on sunshine!  This delicious drink has you believing that you’re sucking on an overripe, freshly cut pineapple.  I’m wishing for a refill on this beverage.

Not knowing what to expect, I hoped to find a Filipino fast food restaurant that serves Filipino food.  Aside from the Palabok, everything here is Western.  The burger and pasta taste passable but they did a very good job with the chicken.  I like what they have but I hope they expand their menu to include more Filipino options.


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